2018
Second VC Investment based on our traction
90%
growth achieved in 2019
2019
179%
growth achieved in 2020
2020
Third VC Investment based on our growth
340%
growth achieved in 2021
2021
Fourth VC Investment based on our efficient growth
68%
growth achieved in 2022
2022
30%
growth achieved in 2023
2023
We won't reorder our search results because someone paid us to do so.
Using machine learning algorithms and natural language processing we recommend the software options that are tailored to your requirements
Take the guesswork and hard work out of finding your right software options
Its easier for you to manage all your communications with software vendors from one single place
B2B software buyers find it very difficult to shortlist and compare software products. Prasanna identified this pain point from his experience of selling B2B software in the UK, Germany, Denmark, Sweden, Italy and France. So, he founded Comparesoft.
Before starting Comparesoft, He managed a software customer portfolio of $35 million.
Prasanna is responsible for UI/UX, AI Logic, Content, Sales and Fund Raising.
In his free time, he likes to do Yoga, Cycling (using a road bike), Reading and watching documentaries.
Ryan is a content architect and executioner.
He founded Everythingprem.com. From 2012, Ryan shaped online strategy and execution at SRB Photographic for 8 years before joining Comparesoft in Aug 2019.
At Comparesoft, Ryan is responsible for content strategy and execution.
Josh is a systems designer, specialising in creating digital solutions that enhance user experiences. His career began in Learning and Development, where he developed online training programmes for multinational corporations.
Since joining Comparesoft in 2020, Josh has played a key role in various areas of the business. He has written many of our detailed profile pages, managed customer relationships, sent leads, and overseen product development. With his involvement in nearly all customer demos, Josh has developed a deep expertise across Comparesoft’s core verticals.
Outside of work, Josh is a dedicated triathlete. However, he's just as well known for his tough questioning, which can occasionally make him a challenging colleague, but one who is deeply committed to improvement and excellence.
Josh got promoted from Digital Product Manager to Platform Manager in early 2024.
Dragos is a Full-Stack Developer and WordPress Expert. Over the last 10 years, he has built more than 100 custom-built web solutions using WordPress CMS, PHP, HTML, CSS and Javascript.
Before joining Comparesoft, Dragos was a Director at WPHarvest where he provided custom-built solutions for his customers.
At Comparesoft, Dragos is the technical owner of all the interfaces that are used by our software buyers and software vendors.
Dragos got promoted from Senior WordPress Developer to Technical Lead in early 2024.
Kathy is an outcome focussed leads operations manager.
She is exceptionally detail oriented and has worked with Amazon, Think Camp and a few other companies. Kathy is hardworking and has a really good work ethic. (She often reviews leads on her holidays too).
At Comparesoft, Kathy is responsible for managing leads and ensuring they are assigned to the right vendors.
Daryl is a detail-oriented salesperson with 3 years of sales experience. Prior to joining Comparesoft, Daryl worked in the education market.
Daryl is responsible for introducing new products to our platform in the following markets:
CMMS Software
Field Service Management Software
Asset Management Software
Facilities Management Software
Asset Tracking Software
In his free time (if he gets some, because he is a new daddy), he likes to play Golf.
Daryl got promoted from Business Development Executive to Senior Business Development Executive in early 2024.
Mike is the former Group CFO of Just Eat plc where, over 8 years, he lead the transformation from a 40-person, venture-backed start-up, through a highly successful IPO and rapid, profitable growth to the cusp of the FTSE 100. During this time the business completed multiple UK and international acquisitions, with now 2500+ staff in 13 countries.
Mike, a Chartered Accountant, has over 20 years senior leadership experience across a range of services and technology businesses. He is currently an active Angel Investor, provides mentoring and advice to a range of UK high growth businesses and is Senior Independent Director and Chair of the Audit Committee at Purplebricks Group plc.
Peter Micheal Oxholm Zigler cofounded and built Autobutler which was acquired by PSA group in 2016 for 223 million DKK.
Peter scaled Autobutler to 5 countries and employed more than 100 employees.
At Comparesoft, Peter advises on our Go-To-Market Strategy.
Blackfinch Ventures.
1350-1360 Montpellier Court
Gloucester Business Park
Gloucester
GL3 4AH
Ashley was co-founder and CTO of NewVoiceMedia which was acquired for $350m in 2018.
At NewVoiceMedia, Ashley built their technology team of over 100, raised millions in funding, and oversaw global expansion.
FT Future 100, Forbes Cloud 100, the Ventana Research 2018 Digital Innovation Award and FT 1000 Fastest Growing European Companies 2018 are some of the awards that Ashley has won.
Ashley is Non-Executive Director of Comparesoft.
Blackfinch Ventures.
1350-1360 Montpellier Court
Gloucester Business Park
Gloucester
GL3 4AH
Hassaan is Comparesoft’s Board Observer. Hassaan has experience in both public equity investment, private equity investment and structured debt investment working in asset management, with one of the UK’s largest fund managers.
Mercia Fund Management Ltd.
Forward House
17 High Street
Henley-in-Arden
B95 5AA
Jake observes the progress of Comparesoft. He supports investment activity for the EIS Fund at Mercia Asset Management PLC, a specialist asset manager focused on investing in and supporting companies across the United Kingdom. With circa £800m assets under management, Mercia uses a full range of venture, debt and private equity capital to help build great businesses with global potential.
“Assettrac are very enthusiastic about having established a relationship with Comparesoft, so that more customers can find the systems and solutions they’re searching for, and find Assettrac for these. We are looking forward to working closely with Comparesoft so that we can both reach these goals.”
“Comparesoft is improving all the time in terms of user interface and presentation of data. We look forward to working with the team and getting results from the collaboration.”
“Comparesoft is exactly what FMIS was looking for. Unlike other providers we use, Comparesoft is specifically geared to the UK market and so covers a key sector in our target market. ”
“My experience with Comparesoft has been really good. They have been able to address our requests proactively and have thrived in getting us quality leads. ”
“AMX Solutions have recently expanded our sector portfolio and as such we are looking to raise awareness of our enhanced Asset Management Expert system and leverage our digital presence through Comparesoft. The digital outreach and engagement provided by Comparesoft via an unbiased platform will complement our existing sales and marketing strategies. Its unique approach helps us to increase awareness of our brand online to connect with relevant potential new customers and develop relationships to meet commercial objectives.”
“The partnership allows Snow to expand our reach in the UK market. Comparesoft have a good digital presence which will augment our sales pipeline.”
“We have aggressive growth plans in the UK and have made significant investments in people and processes. Forming the new referral partnership with Comparesoft highlights our commitment to grow in the UK region. Leveraging Comparesoft's digital outreach strategy, we are confident of delivering personalised conversations with prospective CMMS and enterprise asset management software customers.”
“Comparesoft is a contemporary digital engagement platform that will allow us to proactively initiate highly personalised conversations with our prospective customers which will help us grow our international presence.”
“We are committed to working with private and public sector enterprises to provide bespoke solutions for each particular workplace. Whether it’s a need for implementation and operational guidance, mobile or fixed RFID reader solutions or hardware that comes with a customised, comprehensive support package, we meet every customer’s individual requirements. Working in partnership with Comparesoft will enable us to deliver bespoke solutions to business customers across the UK”
“Our award-winning software solution is enabling businesses around the world to connect their teams, assets, and systems to deliver quantifiable value and further maintenance maturity. Partnering with Comparesoft will expand our reach by making our customizable CMMS system available to customers across the UK.”
“Our partnership with Comparesoft is a key part of our plans to connect with a larger section of the UK market, bringing to the forefront of more organisations our SAM solution that is effective in terms of its capabilities and realistic in terms of return on investment.”
“Our partnership with Comparesoft is one of our core elements to increase our digital presence and attract new customers in the UK. The partnership will augment our current marketing efforts and help us to position our product and service to growing number of customers.”
“We are looking to aggressively position VIZOR as a go-to product for IT Asset and Service Management. So we are looking to leverage digital presence and unique approach of Comparesoft to reach a wider audience and engage with prospective customers. We’re very excited for users to start seeing VIZOR on Comparesoft.”
“Our new referral partnership with Comparesoft will allow us to reach more UK customers that require flexible mobile software to manage their business. We are excited to join leading-edge providers on the platform as we continue helping businesses provide better services by mobilising their workforce.”
“I found that Comparesoft is the UK’s leading digital platform which connects software buyers and vendors; their business model and overall proposition has made it very easy for us to join their platform.”
“We are quickly expanding the UK market and Comparesoft was a natural choice to help serve more of our clients. We’re pleased with the impact Comparesoft has had on our sales and revenue pipeline, and the lead engagement, both of which are high in comparison to our other channels. I’m very excited about the relationship moving forward.”
“We have been working with Comparesoft for a few years now. The great thing about them is their knowledge of the UK market. There are lots of aggregator sites, but Comparesoft is unique with its local focus. So it was a simple decision for us to continue the association.”
“Comparesoft is by far the best lead generation option we have used, having tried a number of services over the years. Josh Barrow of Comparesoft is very friendly to work with and dealing with the whole Comparesoft team is an absolute pleasure. In a growing marketplace, they are helping us to expand our client base like never before. The leads quality and quantity are second to none, so giving a long term commitment was a simple decision.”
“Most companies start their research with comparison websites and after trialling a few options, we found Comparesoft’s leads to be most effective. We are impressed by the volume and the quality of the leads so we have doubled down our commitment with them.”
“We have been associated with Comparesoft since 2019. Every year they have connected us with the right software users. Software Users that are just right for Ultimo. We really like the matchmaking of Comparesoft and have gained a number of new customers from their recommendations. Hence renewing the partnership was a simple choice.”
“We have been working with Comparesoft since 2019. Every year we have been connected with hundreds of CMMS software users that are looking for what our product has to offer : ways to improve reliability and optimize asset performance. The matchmaking of Comparesoft has provided us with a number of new customers across the last few years. Hence renewing the partnership was an easy decision.”
“We came across Comparesoft and were impressed by their quality. We are already having meaningful conversations with opportunities generated by Comparesoft.”
“We have been associated with Comparesoft since 2020. We like their ad-free approach and their matchmaking ethos, which helps customers select the right partner for their CAFM and CMMS needs. We have connected successfully with several of our key customers through our partnership, so renewing the relationship was a straightforward decision.”
This is a strategically important role for our growth. It involves validating our customer's software products and writing about them.
The role involves;
Are you ready to shape the future of software buying? This is your chance to create and scale Comparesoft into the go-to brand for software buyers in the UK.
For the first 12 months, you'll be hands-on, driving user growth with bold, strategic and hands on execution. After that, you’ll build and lead your own team, accelerating our brand’s expansion even further.
This isn't just a role—it’s an opportunity to create something game-changing. If you have the ambition, creativity, and drive to turn Comparesoft into a household name for software buyers in any market, we want to hear from you!
Responsibilities:
