How to Utilise Google Maps for Asset Tracking in Business

How to Utilise Google Maps for Asset Tracking in Business


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If you’re looking for a fully integrated asset tracking solution, Google Maps for asset tracking could be just the ticket.

Many forward-thinking businesses today are utilising Google Maps to get crucial insights about their physical assets.

Including the use of data that goes beyond geolocation information.

Why is Google Maps So Effective for Businesses?

The Google Maps Platform provides real-time location information for 99% of the world; that’s more than 200 countries.
It has three different products for business: maps, routes and places.

By implementing these products alongside traditional asset tracking hardware and methods, a business can really begin to collect valuable asset data and information.

4 types of Asset Tracking Hardware

With Google Maps, companies can effectively bring customised maps to their users. This helps to create a more immersive experience for them.

For example, an estate agent could incorporate Google Maps into their website or mobile app. This would help a home hunter get a better understanding of the location of their properties.

Read more: The Benefits of Real-Time Asset Tracking for Small Businesses

Google Routes can be used for businesses that need to help users get from A to B. An example of this is a travel company putting together a sightseeing itinerary for tourists. Or an Uber driver that needs to know how to get to a particular destination.

Businesses can also use Google Places to give customers information about places of interest. Again, considering the travel agent scenario, Places might be used to provide travellers with a list of recommended restaurants close to their hotel.

Another great example is using Google’s products for a transportation business. These organisations can use Google’s precise location intelligence to pinpoint exactly where drivers need to deliver goods.

Google’s geolocation features can also be used, for example, to automatically suggest address details as the customer is typing in their online shipping information.

The Benefits of Using Google Maps for Asset Tracking

The Benefits of Using Google Maps for Asset Tracking

As well as business practices, Google Maps is also revolutionising asset tracking by using all three products along with APIs.
Together, Google’s cloud-based systems and APIs offer much more than just a GPS tool.

By using Google Maps, businesses can understand and visualise where their assets are located geographically. They can also find out where these assets have travelled and how long they’re on the move.

This can be valuable information for any business wanting to understand the current stage of an asset’s life cycle, eventually leading to effective maintenance management.

As Google Maps is a scalable program, it can also be an ideal solution for businesses that operate thousands of assets and need to geolocate them frequently.

Not to mention companies that need to plan complicated routes to and from different destinations.

Read more: How Bluetooth Asset Tracking Can Enhance Tracking in the Workplace

The Google Maps platform can differ from traditional asset tracking software, as it provides a centralised solution that blends its location services with other apps. Thus providing businesses with the option to create a bespoke tool that caters precisely to asset tracking needs.

For example, businesses can use Maps to help with tracking connected assets, such as IoT (Internet of Things) devices and complex route planning.

With static assets, you may want to track operating conditions and be alerted if there’s a problem. Or to be alerted if an asset is moved without authorisation.

Business Types That Could Benefit from Google Maps for Asset Tracking

Fleet Management

Firms with a focus on fleet management would benefit greatly from Google Maps for asset tracking.

Using google maps for Fleet Management

Using powerful mapping tools, fleet managers can have an overview of where all their service fleet vehicles are located geographically in real-time.

Read more: How GPS Fleet Tracking Can Improve Fleet Management

They can then use this data intelligence to plan cost-efficient routes and improve customer service.

As well as gather analytics on driver performance.

Field Service Management

A business that utilises field workers could also see promising benefits when using Google Maps.

For example, the response time of service requests can greatly improve as jobs can be issued to the nearest technicians or contractors.

Another great example is a salesforce team that travels from appointment to appointment on the road. Maps can be used to register and track the location of each salesperson’s mobile device – handy if a major traffic problem arises that would delay a salesperson from reaching their next meeting on time.

By doing so, you would be able to identify where that employee is and suggest an alternative route.

Logistics Companies

As we have discovered, asset tracking via Google Maps is especially handy for any organisation using drivers and couriers to deliver goods. By having access to real-time location data, this enables businesses to keep their customers informed and updated about delivery times.

While customer-facing apps or websites allow customers to track their parcels en route.

Using google maps for asset tracking in logistic companies

For example, let’s consider IoT and asset tracking.

A chilled food courier could put temperate sensors on all its packages to ensure effective cold chain management during deliveries. This information can then be relayed to a manager back at base who needs to check temperatures are acceptable during deliveries.

Thus ensuring a complete, robust and effective workflow is in order.

Conclusion: Google Maps is an Effective Asset Tracking Solution When Used in the Right Industry

We’ve touched on just a few examples of businesses here that could benefit from Google Maps for asset tracking.

The fact is that Google’s location data intelligence, combined with IoT, can massively improve the way that many companies operate. This is especially beneficial for industries with a high portion of fleet and deliverable assets.

To learn more about how asset tracking solutions can positively impact a business, check out our complete asset tracking guide.

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